my creative direction in action: launching ADAKVEO
As a highlight of my career I am most proud of launching this amazing brand ADAKVEO for patients with Sickle Cell Disease, including branding, disease awareness campaign for HCPs and pre-launch campaigns and initiatives for consumers and finally the integrated branded campaign for HCPs and consumers in the US and globally. Here are a few links to various websites and social media including the very first TikToK Pharma initiative EVER!